I started the day by finishing a press release for a pharmaceutical company. I ended up enlisted the help of my parents who work at various positions in a pharmaceutical company up north. Once I had got my head around the story, I managed to gauge the tone of the piece, structuring it similarly to a previous press release for the same business. I have yet to receive feedback on it.
Then, I was given a task to actually send out a regional press release for Sightcare, another of the clients Remarkable look after. This task involved using Gorkana, an online database and PR's best friend. Whilst the job and execution was not difficult, the sheer amount of time it took was consuming. It's easy enough to get a press release, select all the regions and hit send. However, I had to tailor each press release to each region by typing the correct name into the two blank sections on the document and then send each personalised one out to each individual region. It took just under four hours to complete in the end!
Then, with a little under an hour left, I started my last task, to collate information regarding how many times employees had opened and email and whether they'd clicked a link within. There were statistics for this for most days since February and I had to put them into tables by week. The last hour went by rather fast doing this and it will be continued Thursday.
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