This was a good day consisting mainly of press releases which I enjoy.
I had to do one for Cash Converters revolving around an employee of their's doing 5 half-marathons for their charity. It was fairly easy to do because I just had to use a previous release as a template for structure and content. There was barely anything different from the release after his second half marathon so I just reworded bits and added the new information. I feel like i'm most effective at creating quotes for the person that's the focus of the article. They never get changed in the redraft which is great. I actually enjoy writing press releases for Emma and Gemma because they never change much in the redraft, so when they go out, they will be mostly my words, which makes me feel accomplished. I had to do a press release for Aldi too. This was interesting because I hadn't done Aldi before and it's actually a supermarket where I like to shop.I had to promote Aldi's special buy section and research 'staycation' statistics to persuade viewers to buy stuff from Aldi for summer.
I still have to redraft the Linden Homes press release for Ben. I had been leaving that on the back burner because every time I make the changes he suggests, there's more to be done and he brings it back with more suggestions. It makes me feel like a bad writer because he was a journalist and knows how to write in this specific context. It's all about being concise, snappy and 2 sentence paragraphs. I'm used to having to cram a lot of information into non-fiction writing because essays are usually 1500 words minimum, this task is 300 maximum! It's certainly challenging.
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