Day 6, 15/4/14

Tuesday consisted of continuing the tea research task. It was fairly consuming to look for people who blogged about tea, ignoring those who were companies and trying to sell tea rather than just sharing a recreational interest. I also did the same for coffee. It was difficult in a sense, because what the company wants is people who are interested in tea, but aren't a business and are also UK base. The trouble is, that no matter how specific my research was, all the blogs I found were American or 'worldwide.' I was asked to try Twitter, using 'Followerwonk' to narrow down my search for users. However, this just provided a lot of people who just had 'tea' in their description or name. Closer viewing showed that they just claimed they were 'addicted' or a 'tea lover' but never wrote about it on their page at all or referenced companies. Nuko needed a new marketing campaign so surely that should be over the internet, reaching out to Americans who have clearly captured the beverage blogging market. It was a struggle because I'd done so much work and research and then when it came back, it wasn't specific enough and no matter how I tried, I couldn't fix it.